Tuesday, February 1, 2011

Kick-Start Your Writing Adventure

1228656_pencilsEven non-writers can write. If you don’t consider yourself a writer, or simply just do not enjoy the task of writing, it is still possible for you to create a well-written article.

As a business owner, writing skills are essential, regardless of what type of business you own and operate. If you don’t write often, you might not even know where to begin to write. These tips should help set you on track.

5 Tips For Easy Writing

Tip #1: Use article templates. Article templates truly remove a lot of work and headache for non-writers. Using templates, you can quickly and easily write articles that will be geared towards your market. Once you have a great article idea, you can use an article template to plug in your thoughts and research.

Tip #2: Think about the types of articles you enjoy reading. What usually grabs your interest most? How To articles? Lists? Tips and Hints? Take a look at some content you’ve recently read and enjoyed and see how the article is constructed. Apply this to your article.

Tip #3: Think about your audience. This is the most important tip of all. If your writing doesn’t interest the people you are speaking to, it will serve no purpose for your business. Think about who will read your articles. Are they…married? Single? Parents? Work outside the home? Enjoy crafting? Want to make a career of singing? Ask yourself what your audience wants when they come to you, then write from that.

Tip #4: Brainstorm on pen and paper. If you are overwhelmed by seeing a blinking cursors on a blank white screen, get away from the computer. Make notes on an idea you have with pen and paper. Write a brief outline. Do a cluster map. Write a list.

Tip #5: What is your expected end result? Ultimately, the purpose of writing content for your business is to build a following. What do you ultimately expect/desire for your business? Do you want to build a newsletter subscriber database? Sell books? Schedule speaking engagements? Network with colleagues? Every article you write should play a role in the bigger picture of your business.

No comments: